MIssion Ignition
The mission of the program and of the student board is to make service fun and engaging for high school students by turning it into a competition and encouraging a sense of community while inspiring philanthropic lifestyles that transcend graduation requirements.
THE CREATION OF SOMETHING INSPIRING
In January 2013, student leadership from Lusher Charter School approached United Way of Southeast Louisiana to work together on an initiative that would encourage and incentivize community service among high school students beyond any community service hour requirements for their school. Not long after that, Benjamin Franklin High School joined the initiative as Lusher’s rival, and the students, together with United Way, developed what is now known as Mission Ignition. The concept of Mission Ignition is fairly simple: schools compete to complete the most service hours during a one-month period. In the six school years since its inception, the program has grown from two schools to eight, engaging thousands of students, rallying nearly 20,000 hours of service, and inspiring tens of thousands of social media posts about the event.
WHERE WE’RE HEADED: SPREADING OUR MISSION
Although United Way Mission Ignition is currently focused on the New Orleans area, the planning team has no reservations about expanding the competition across the lake, the state, and even the country. The United Way Mission Ignition Board is continually looking for new schools to get involved. If your school is interested in joining us, contact Melody Reed at MelodyR@UnitedWaySELA.org or Haley Mack at HaleyM@unitedwaysela.org
PROGRAM HISTORY AND COMPONENTS
In January 2013, student leadership from Lusher Charter School and Benjamin Franklin High School joined with United Way of Southeast Louisiana to develop what is now known as Mission Ignition. The concept is simple: schools compete to complete the most service hours during a one-month period. In the three school years since its inception, the program has grown from two schools to seven, engaging hundreds of students, rallying nearly 8,000 hours of service, and inspiring tens of thousands of social media posts about the event.
The Mission Ignition student board, consisting of 30-40 students representing all competing schools, is organized into committees dedicated to coordinating service projects, raising funds, promoting the competition at the schools, and maximizing the use of social media as an advocacy tool. Students drive all aspects of the program including competition logistics and strategies for success under the guidance of United Way Staff. Student board members manage social media sites and create all promo videos and collateral.
United Way of Southeast Louisiana helps to enhance and cultivate leadership skills in the students who devote their time and effort to working on the board. At the end of each board cycle, Mission Ignition student board members will have developed their ability to:
Work collaboratively with peers from across the community to envision goals as well as to create and implement strategies for accomplishing those goals
Experience the rewards of successful collaborative effort
Engage previously uninvolved peers in collaborative effort on behalf of the larger community
Secure resources for a philanthropic program
Transfer knowledge and passion for volunteerism to post- high school experience (work, college, etc.)
Mission Ignition schools currently include
Lusher Charter School, Benjamin Franklin High School, Haynes Academy, Thomas Jefferson High School, Patrick F. Taylor Science and Technology Academy, East Jefferson High School, Riverdale High School, and Isidore Newman School representing over 3,000 students in Orleans and Jefferson Parishes.
INTERSCHOOL VOLUNTEER PROJECTS
During Mission Ignition competition month, all competing schools gather on weekends to complete joint service projects, called “Missions.” Previous Missions have included: park clean ups, beautification projects at schools, mentoring young children.
For more information on Mission Ignition, please contact Melody Reed at 504-827-6846 or Haley Mack at 504-827-6817.
OUR PAST SUCCESS
2,944 Hours
1st- Ben Franklin High School
2nd- Thomas Jefferson High School
3rd- Lusher Charter High School
4,456 Hours
2nd- Ben Franklin High School
3rd- Haynes High School
3,689 Hours
1st – Benjamin Franklin High School & Riverdale High School / 2nd – Haynes Academy / 3rd – Patrick F. Taylor Science & Technology Academy
4,200 Hours
Benjamin Franklin High School & Riverdale High School 2nd – Thomas Jefferson High School 3rd – Patrick F. Taylor Science & Technology Academy
3,633 Hours
1st – Patrick F. Taylor 2nd – Haynes Academy 3rd – Thomas Jefferson Academy
1,765 Hours
2,373 Hours
Lusher Charter School
2nd – Benjamin Franklin High School
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OUR GROUPS
Young Leaders United
Young Leaders United (YLU), formerly Young Leaders Movement, builds socially conscious leaders who fight for change. YLU unites passionate people to create more equitable communities through advocacy, volunteerism, and giving. Learn More
Retire United
Retire United mobilizes the experience, expertise, and resources of individuals who are retired or soon-to-retire to strengthen our community through volunteerism and philanthropy. Learn More
Tocqueville Society
Tocqueville Society members unite to increase United Way’s capacity to stabilize families, help children succeed, and empower healthy living. An annual gift of $10,000 places you among this uniquely engaged group of philanthropists. Learn More
Mission Ignition
The mission of the program and of the student board is to make service fun and engaging for high school students by turning it into a competition and encouraging a sense of community while inspiring philanthropic lifestyles that transcend graduation requirements. Learn More
OUR GROUPS
Women United works in our community to attract women at the leadership level who recognize the importance of results-oriented philanthropy as a key to addressing critical challenges in local communities.
Young Leaders United (YLU), formerly Young Leaders Movement, builds socially conscious leaders who fight for change. YLU unites passionate people to create more equitable communities through advocacy, volunteerism, and giving.
Retire United mobilizes the experience, expertise, and resources of individuals who are retired or soon-to-retire to strengthen our community through volunteerism and philanthropy.
Tocqueville Society members unite to increase United Way’s capacity to stabilize families, help children succeed, and empower healthy living. An annual gift of $10,000 places you among this uniquely engaged group of philanthropists.









