NEW ORLEANS – United Way is #1 on The Chronicle of Philanthropy's annual list of America's Favorite Charities. This ranking of the top 100 charities is based on cash support — the total value of money and stock received as gifts from individuals, corporations, and foundations. The Chronicle of Philanthropy focused exclusively on cash and stock because that money comes directly from individuals. It excludes government grants, donated products, and contributions to donor-advised funds.
From the article: "Two trends dominated fundraising in 2020: donors’ desire to help people suffering as a result of Covid-19 and the economic downturn it touched off and nonprofits’ reliance on big gifts.”
“United Way likes to think of ourselves as democratizing philanthropy,” says Tolli Love, chief investor relations officer at United Way Worldwide. “To have fewer people deciding where the philanthropic resources go, it’s a danger or a risk that could possibly leave everyday community supporters disenfranchised.”
United Way fundraisers are trying to address this disparity by creating more volunteer opportunities and other ways for supporters to advance the mission even if they can’t make a big gift.
About United Way of Southeast Louisiana
For more than 95 years, United Way of Southeast Louisiana (UWSELA) has been a leader and trusted partner in improving lives and making a lasting difference. We fight to eradicate poverty by preparing people for quality jobs, growing incomes, and affording better health and education opportunities throughout Jefferson, Orleans, Plaquemines, St. Bernard, St. Tammany, Tangipahoa, and Washington parishes. We have a bold vision of equitable communities where all individuals are healthy, educated, and financially stable – and we have a plan. United Way of Southeast Louisiana’s Blueprint for Prosperity guides all strategic investments in programs, initiatives, collaborations, volunteerism, and advocacy aimed at tackling poverty. For more information, please visit UnitedWaySELA.org. Find us on social: @UnitedWaySELA.