AT&T Contributes $15,000 to United Way of Southeast Louisiana

AT&T Contributes $15,000 to United Way of Southeast Louisiana as part of Believe New Orleans℠ Initiative

Contribution to Support Financial Education Classes in New Orleans East


NEW ORLEANS, Feb. 12, 2020 – AT&T* is teaming up with United Way of Southeast Louisiana (UWSELA) to help those in the New Orleans East area struggling financially. As part of our Believe New Orleans℠ initiative, we are contributing $15,000 to UWSELA to provide financial education and coaching.

AT&T Believe New Orleans engages in efforts to create a better future full of opportunity and achievement in the community. According to the 2018 ALICE® (Asset Limited, Income Constrained, Employed) Report, 65% of households in the New Orleans East area cannot afford the bare minimum needed to live and work today. Our contribution will help enable UWSELA to provide monthly, financial education workshops for New Orleans East residents to help lift them out of poverty. The workshops cover topics ranging from managing debt and re-establishing credit to understanding and managing student loan debt and estate planning.

“Financial capability and, ultimately, stability are foundational qualities of a prosperous region,” said Michael Williamson, President and CEO of the United Way of Southeast Louisiana. “Just as AT&T’s New Orleans area employees believe in New Orleans, United Way does too, and we are thankful for AT&T’s support as we continue to work to stabilize households and build better, brighter futures in New Orleans East.”

Through Believe New Orleans, the men and women of AT&T in New Orleans are working with community leaders and organizations to impact historic New Orleans East, as we help combat poverty and support residents who are pursuing greater opportunities.

“Very simply, we believe in the Promise of New Orleans East,” said Michael Ruffin, Regional Director, AT&T Louisiana. “The people of New Orleans East have a tremendous influence on the history, the character, and the culture of this city, and with the support of organizations like United Way, we believe that New Orleans East will spur greater successes across New Orleans.”

Collaborating with area nonprofits and organizations, AT&T is focused on improving skills development and academic achievement; inspiring entrepreneurship and innovation; and neighborhood beautification.

By working with organizations focused on the community’s needs, AT&T employees will engage in efforts to create a better future full of opportunity and achievement in the community, while highlighting the strengths of the neighborhoods across New Orleans East.


About Philanthropy & Social Innovation at AT&T

AT&T Inc. is committed to advancing education, strengthening communities and improving lives. Through its community initiatives, AT&T has a long history of investing in projects that create learning opportunities; promote academic and economic achievement; or address community needs. The company’s signature philanthropic initiative, AT&T Aspire, drives innovation in education to promote student success in school and beyond. With a financial commitment of $500 million since 2008, AT&T is leveraging technology, relationships and social innovation to help all students make their biggest dreams a reality.


About United Way of Southeast Louisiana

For 95 years, United Way of Southeast Louisiana (UWSELA) has been a leader and trusted partner in improving lives and making a lasting difference. We fight to eradicate poverty by preparing people for quality jobs, growing incomes, and affording better health and education opportunities throughout Jefferson, Orleans, Plaquemines, St. Bernard, St. Tammany, Tangipahoa, and Washington parishes. We have a bold vision of equitable communities where all individuals are healthy, educated, and financially stable – and we have a plan. United Way of Southeast Louisiana’s Blueprint for Prosperity guides all strategic investments in programs, initiatives, collaborations, volunteerism, and advocacy aimed at tackling poverty. For more information, please visit Find us on social: @UnitedWaySELA.



For more information, contact:         

Kelly Starling
AT&T Corporate Communications